Brand Insights from a 5 year oldPosted: January 31, 2012
I am not sure what I like most about this video – the brand insights of the 5 year old, or her voice, which is so cute it almost makes my head explode.
But this makes me think that every one designing a global brand should conduct studies with 5 year olds. Who else will give you a more pure, more unclouded opinion of a logo. No one I tell you, no one.